Neural Predictors of Purchases
نویسندگان
چکیده
منابع مشابه
Neural Predictors of Purchases
Microeconomic theory maintains that purchases are driven by a combination of consumer preference and price. Using event-related fMRI, we investigated how people weigh these factors to make purchasing decisions. Consistent with neuroimaging evidence suggesting that distinct circuits anticipate gain and loss, product preference activated the nucleus accumbens (NAcc), while excessive prices activa...
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word count: 115 words Main text word count: 4998 Figures/tables: 2 References: 117 Address correspondence to: Nicole R. Giuliani Special Education and Clinical Sciences College of Education 5261 University of Oregon Eugene, OR 97403-5261 Email: [email protected] Elliot T. Berkman Department of Psychology 1227 University of Oregon Eugene, OR 97403 Email: [email protected]
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ژورنال
عنوان ژورنال: Neuron
سال: 2007
ISSN: 0896-6273
DOI: 10.1016/j.neuron.2006.11.010